Social network marketing to expand, cosmetics fun to live

As consumers buy cosmetics in the network increases, the tendency of fun in the process of cosmetics to buy more and more high. SK securities researcher Jeon Yeonghyeon recently in the report pointed out that 'as with interesting content and product information network ( SNS) Marketing is more and more active, through SNS marketing network is expanding. 'Recently, on the basis of the network and the SNS cosmetics brands continue to increase, with interesting and creative business instead of traditional Korean cosmetics enterprises high-end and naturalistic concept to compete. In the first half of this year in China popular Korean products mainly high-end brand of South Korea's popularity is higher and the creative fashion products, presents two differentiation. Not only is South Korea, all over the world including China, the United States to pursue interesting web celebrity cosmetic brands are on the map. Based on the famous people the power of the SNS, cosmetics sales activities actively. In South Korea, IMVELY launch 'VELYVELY and Stylenanda 'CE' is a representative brand. Recently, the south Korean traditional Trot singer Hong Jinyeong launch 'Hong SHOT', the fluid foundation sales million bottles a day alone. MEMEBOX cooperate with sephora, introduce Korean makeup brand Kaja, with new product cycle is Korean makeup, just months, launch new products. America's youngest billionaire Kylie Jenner 'Kylie Cosmetics with famous black singer Rihanna' Fenty 'Beauty' by I them actively promote their brands, geared to the needs of young consumers made significant marketing effect. China's social network marketing is also in full swing, taobao and little red books are representative platform. Consumers of the little red book illustration of high credibility, high reference, to predict the future in the influence of Chinese cosmetics consumers will be gradually expanded. Jeon Yeonghyeon researcher said 'if the Internet is now become cosmetics sales channel is one of the most important channels to too much. As the SNS as brand marketing and sales channels, many young consumers more opportunities, needs to have a clear brand identification of the story. Edit: viko