Shanxi big foreign cosmetics collective price gains in 5 & # 37; - 10%

Today, the reporter visited town found some big stores, a batch of international brands such as lancome, biotherm, Fancl cosmetics price increases, the increase in % - %。 The personage inside course of study says, inflation will not spread to domestic brands. In fact, since the end of year, some imported a line of cosmetics is also coming from price increases. Entering the New Year, these foreign brands began to implement the price strategy. Reporter visited the market found that the price increase involves many imported products, item price increases in - Yuan. For this round of price increases, major shopping malls, relevant staff said little impact on sales. A layer of cosmetics sales areas in the provincial capital of a department store, the reporter sees lancome counters are most of the products with a new price tag, item gains - One of the yuan, essence cream from yuan rose to RMB. Biotherm, Fancl also have varying degrees of price increases. Chanel shop, they said a few star product prices have to rise, rise in %. Clinique only for some products price fine-tuning, individual item meta retail price rise. Price has not stopped consumers purchase enthusiasm. In various foreign brands almost all counters before the choose and buy products, said prices will not affect spending habits, have to buy the buy. To do brand cosmetics this round of price boom, the brand's official explanation is that the rising raw material costs, the rise in the cost of r&d, human factors, etc. Mr Provincial senior marketers have a line of cosmetics for the analysis of journalists, 'the reason is just on the surface of the rise in price. Because of these space at a premium of the product itself is very big, cost rise will not constitute absolute influence on it. ', says Mr Price real reason should be the first-line brand in using the best-selling products to earn more profit obviously, for the next step excavation, accumulate more capital occupy the Chinese market. By way of marketing and profits for something different, the difference between Mr Think domestic cosmetics basic does not exist copycat may rise in price.