Shampoo bottle packaging problems urgently need to be changed
Data in accordance with the relevant departments, according to data from the current 5 bottles of shampoo on the market, which will have 2 bottles of shampoo is falsely, to say the fake shampoo accounted for 40% of the market.
the data shows the shampoo market chaos behind it. As we all know, the current domestic shampoo market basically is dominated by several big famous brand, brand new and factory is not a strong financial support is difficult to play a piece of space in this market. However, fake shampoo but we live in this market.
the spread of fake shampoo, shampoo bottles and easy imitation, no supervision and low cost. First of all, the shampoo bottle is very easy to copy, almost all the existing shampoo brand have to zero in the shampoo bottle of anti-counterfeiting, imitated is very simple, consumer is difficult to identify, because of the lack of shampoo bottle anti-counterfeiting logo. Second, the relevant departments for the fake shampoo bottle packaging regulation is not enough, to produce fake shampoo bottle manufacturers, lax management, blow a vacuum. Into weak, finally, because the shampoo bottle anti-counterfeiting aspects that make up is simple, so the cost of producing a fake shampoo bottle is very low.
for shampoo bottle present situation, improve the shampoo bottle anti-counterfeiting efforts, as soon as possible to produce fake shampoo bottle manufacturers hit is very urgent.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.