Read data knew how much cosmetics packaging market!

, according to the 2017 baidu skin industry report about skincare efficacy of search, oil control acne (29%), white spot (27%), followed by 10% cleaner, moisturizing and anti-aging 7% 9%. In all of the efficacy of anti-aging demand continues to grow topped list first, up 49% from a year earlier.

in the past 12 months, an average of 5. 4 million times a day's search, 66% of the search is a generic term that does not involve the brand, and maintained a growth rate of 17%, compared to the skin care industry, after all, has a long history and is profound. Isn't it? At the same time, of all the general word retrieval, only 38% of the search is implemented to specific products.

in the general term of all the products, industry asked word accounted for the highest, reaching 56%, we ask the most is the reason why long blain ah, ah, how to get to the next pouch how to bleach. Second is a general term industry, such as long blain surrounding the 'lip', 'closed' acne 'whelk', etc. , have found that question is becoming more and more accurate, Here to leave a set) 。 And the third is the industry reputation, and contains a variety of experience sharing, such as 'how skin lacks water hydrating fastest'.

in all products, facial mask remains far ahead, occupy 34% share of the products, search volume year-on-year growth of 13%. Medical beauty day climbed to second group selection, a strong challenge. SanSiWuWei respectively by sunscreen, essence and cleansing occupation. Top5 products in essence rise fastest, reaching 59%.

2016- 2017 baidu search reports skin care industry trend analysis:

trend 1, skin care is a fine living, if your skin is still stay in the face with soap, wipe joss-stick joss-stick, before sleeping to friends complain about how about overtime again long blain blain, that really want to go to a good make up a missed lesson. Consumers in the baidu questions about skin care is becoming more and more sophisticated, the questioning techniques give full marks! Trend of

2, skin problems new 'crisis', 'internal' always is the core factor which causes the skin condition, as we have fled but whelk, beat wrinkles, also will make money for the family to work overtime to stay up late the skin yellow, age and health all the time to reflect on this piece of face. Trend of

3, beauty instrument science and technology, I heard that now wanting a little of people already started to use beauty instrument? Export import instrument bought fire for so many years? 24 k gold bar is still in use? Trend of

4, composition of the party, finally said to the component party, now savvy consumers are searching to study composition, only the keywords 'skincare ingredients analysis' is nearly a year rose by 6 times. Trend of

5, lady card rise, sit tight, we're going to say ladies brand. When we very not easy to buy one hundred yuan one thousand yuan essence cream, the lady brand with cream essence of ten thousand yuan to one thousand yuan, pouch is obviously not enough use. Trend of

6, the brand also show MOE, I do not know when, more and more brand began to own star product up a catchy nickname, vowed to build web - skin care industry Red, for this fairy really suits, name is bad to remember childhood name most profound, the key is really pay for consumers, more and more directly on the baidu search product nickname. As for the nickname not science one by one, the fairy water little brown bottle little black bottle still nickname, the top three, as for the red bottle little red bottle little green bottle white bottle basketball association small blue can you search on its own.