Professional beauty overwhelming
Beauty institutions ascent and jams, from scratch. No matter investment drive from the manufacturer, or distributor business vision, and the enthusiasm of the customers enjoy, we have the dawning, cosmetics market in the coming years, will probably be chain beauty competition. Traditional terminal is still the important market sales channel, but professional beauty institutions is unstoppable, and its sales volume is likely to be more than the traditional, for the following reasons: first, professional beauty institutions can provide complete professional training excellent teachers and scientific teaching methods, for each class of staff, have detailed training content and plan book, for both practical and theoretical exploration can be combined with each other, and can in marketing reflect its absolute advantage in services. Second, professional beauty institutions can provide complete management manual employee hiring and promotion management rules, administrative management, marketing management and financial management, etc. , are using scientific means of computer information and form. Good system, quality management, let employees in order to follow, effectively enhance the centripetal force of the company employees, reduce the personnel of liquidity, and relatively stable customer base. Third, the professional beauty institutions can provide high quality products group of mostly claim of product is a pure natural plant extract essence, product group is effective for the improvement of various type of skin and problematic skin, coupled with the perfect product research team, can continue to promote the health and beauty technology upgrade. Fourth, professional beauty institutions can provide the support of the lecturer, in human resources specialist, technical guidance, assist franchisees in regularly to staff professional quality training, to improve the overall performance to provide human resources support, and timely advice franchise store clerk to accept continuing education training. Fifth, professional beauty institutions can provide mutual joining conditions from joining royalty system, planning the regional security system of complete, reasonable product recycling system. From the point of view of social cognition, a rosy outlook for beauty institutions. Awareness than in other cities of Shanghai beauty institutions, through the survey, quite a lot of women think professional beauty institutions belong to a kind of top grade service, is a desirable way of enjoying, attracted a lot of white-collar women to the consumer. To prove that chain, the concept of beauty has deeply rooted in the hearts of the people; Even in small and medium-sized cities, into the chain of cosmetic skin care is not in the minority. In addition, from the point of view of industry development, beauty chain is the trend of The Times. People more and more pursuit individuation, more and more advocate enjoy, specialization is one of the reasons ms attract readily to consumption. In developed countries, individual beauty consultant, family care doctor abound, and because domestic idea or economic constraints, started late. But with the involvement of the manufacturers, merchants, people demand for chain beauty also will be more and more strong. Chain business, is the product of complied with the trend of The Times. Lou ze LAN of flower, for example, the early launch model shop in yangzhou and other places, not many people to consumption, people are still accustomed to the mall shopping. The model shop then successfully held some promotional activities, encourage some women bold attempt. After a few months, to accept the service of women more and more. Spread by word of mouth, consumers also more and more big, is in good operating conditions. Therefore, beauty institutions will become the mainstream of female beauty market, only when not to. Professional beauty chain from a higher perspective to compete, to make up for the deficiencies of traditional stores to terminal. In Europe and America market, professional skin care and beauty chain has been popular for many years, and the Chinese market is a piece of virgin land to be reclaimed. Such a large market potential, who will easily miss? Of chain institutions around the investment activity is underway in underway, once the war began, war service, brand war is inevitable. Years after the Spring Festival in guangzhou market, again the 'mei tiffin beauty', 'France. A few beauty institutions such as LAN fang 'brand, despite its small investment, low awareness of, also did not see advertising campaign, but predictably, cosmetology organization is leisurely and gradually update the concept of beauty of urban women. Professional beauty services is no longer a patent, and will become the most women's lives.