Products in packaging who has decision-making authority

French designer Petit Romain, think out an idea that with square bottle of beer. Different from traditional beer bottle neck fine granular, under this paragraph for heineken ( Heineken Cube） Specially designed glass vase, much like the packing of the yogurt, and cap discretion in the corner of the slide. Designer Petit Romaine believes that the traditional beer bottle packaging and accumulation are difficult, cause inconvenience to the transportation, the modelling of the cube stored will not waste a space not only, also more convenient to transport and environmentally friendly. This transmission through the network design, drawing the attention of many young consumers. In most people expressed a desire to have a taste at the same time, there are many people worry that this angular packaging, will don't feel comfortable when drinking alcohol, felt annoyed when a toast? In fact, the design is not put into production, only as a concept design. Want to know, change the people familiar with the product packaging, but an adventure one thousand consumers not buying that would be bad. So, in what circumstances, the businessman to change the packing of the product? Businessmen how to change the packaging, to gain more customer's favor? Changes to the risk of a mature brand it is not easy to change the packing in fact, at least for businesses, this is no laughing matter, to take a big risk.