Procter & gamble successful advertising and marketing strategies

Since years to enter the Chinese market, procter &gamble's brands, like rejoice, head and shoulders, safeguard, crest and so on all has become a household name. The success of procter & gamble, on the one hand, from the high quality of products, and the another opposite from the advertisement expense is about % of sales each year. Advertising creative evaluation index API includes three aspects of content, consumer attention to the advertisement, brand contact and purchase. The API of value is an important sign to measure the effect of advertising creative. According to the WWW. hzpzs。 Small make up to. net, from year to year, in the evaluation of the p&g's advertising in television advertising is occupied. Among them, hair care products advertising is procter & gamble on the main aspects. Procter & gamble, known as the world's largest advertisers to create its concept, sustained offensive, accurate positioning, such as a mature advertising strategy, become the godfather of advertising. Puts forward problems and solve problems is p&g's most classic advertising model, played a good propaganda effect. In the monitoring and evaluation of the hair care products advertising, procter & gamble is exclusive, proportion reached. %, API numerical reached far higher and other similar brand. In the aspect of oral care products, p&g also performed very well. AD the monitoring and evaluation, Colgate, procter & gamble is of crest. Advertising quantity is less, but it still at the top of the API score, for points, compared with Colgate's points. However, procter & gamble in the aspect of advertising also has its own weakness. In terms of household cleaning products, procter & gamble advertising API score even our native enterprises in guangzhou is better than white. Guangzhou made white to take China's classical route of surrounding the cities from the countryside, the towers on the advertising strategies, has obtained the good effect, it also makes p&g China to shame. In spite of his flaws, procter & gamble big advertising, good brand marketing effect, is the main aspect we should see. In terms of advertising, marketing, procter & gamble for domestic companies to set up the model. Procter & gamble, for the example of learning, believe that the domestic brand will develop better. Editor: note: WWW. hzpzs。 Net editor: note: henan