Procter & gamble creative advertising attract consumer attention

Chinese cosmetics investment at the beginning of the New Year, cosmetic giant procter & gamble for its cosmetic brand OLAY launch a new advertising, '10 years of misunderstanding' as a creative, effective communicate OLAY brand awareness, to cause the attention of more consumers. New Year's day, has entered the year obviously, but OLAY new calls 'happy New Year' appeared on the skin, the publicity of the title. In addition to the newspaper, the domestic many large and medium-sized cities is the bus stop, or even several big TV advertisements of New Year's party, the main Internet advertising, also met the same theme 'oolong' hesui advertising. Caused everybody's widespread attention, the AD on the network response is more intense, many netizens have forwarding, BBS, micro bo the place such as the number of comments and more. People thought it was a typo, later discovered, it's made of OLAY deliberately 'beautiful mistake', refers to using the product can be ten years younger. In advertising, OLAY continues: 'the New Year, when the whole world a year older, the skin is dream ten years younger! OLAY with you, in order to more youthful skin, better ourselves, to greet the New Year! 'Well-known marketing experts, China's online marketing resource planning Duan Chuanmin said when talking about p&g launched advertising campaign in the New Year: it can be said to be played a viral marketing effect. Duan Chuanmin think, you can see from the advertisement, procter & gamble deserves to traditional marketing a first-class enterprises, a simple ideas, plus the title party's stunt, it can be to express the core appeal of norm to spread out, and to have the surprise effect. Duan Chuanmin also pointed out, however, procter & gamble the advertisement campaign is perfect, but overall it still more traditional marketing, spreading way, procter & gamble the future need to be more interactive marketing network, outdoor media, more multi-dimensional marketing thinking. P&g marketing is given priority to with the concept of marketing, the p&g called OLAY newborn skin anti-aging, wrinkles raise colour concept deeply implanted in consumers' mind again, looking forward to the New Year has a better sales. Editor: yuan