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Procter & gamble company increase in the price of the collective behavior does not drive the industry

'Yi! What price again? 'After the qingming festival, to wal-mart shopping consumer very surprised to find that some brands of products generally rose, procter & gamble company, one - stage shampoo from yuan mentioned at a draught. Yuan. This is a prelude to wash protect industry collective price? Last year Japan collective price events had still let a person remember, just over a year ago, it began to appear some rumors, procter & gamble, unilever, vertical white and love, four big industry giant brewing joint increases. Nerve fragile public moment was the information point, each big supermarket products counters immediately filled with snapping up the crowd, unilever's sales within a few days to many times at ordinary times. This kind of situation through introducing the media also caused the attention of the relevant government department. Walking out, a few big because 'false information, disturb the market' and the national related department the huge fines. So, a year later, procter & gamble company head back, the scene will repeat a year ago? In part that p&g brand price, other companies did not follow up, according to the century lianhua, vanguard supermarket, officials say, they are watching. In this sensitive period, any copycat price behavior is unwise, pricing still needs to wait for the final notice above. And even the price previously procter & gamble, also in the use of a variety of means, strive to make the prices for the public to a minimum level of stimulation. For example, p&g products with a number of yuan to buy a small gifts, or buy some how many yuan yuan less, the impact of these activities make the price be invisible. Although belongs to fully market-oriented products market competition, but that doesn't mean they can out of the effective regulation of the government, from the point of this year, companies clearly on the mentality has matured a lot, so the following price incident happen again like last year, this year the probability is very small. Edit: note: henan

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