Procter & gamble and make full use of baidu baidu cooperation
Month day, held in baidu baidu world marketing points on the BBS, procter & gamble company sales department, marketing director of digital media and innovation platform Chen Wanfeng procter & gamble is introduced with baidu some innovation cooperation in idea and practice in the data. P&g said, in this era of big data, procter & gamble has been actively exploring new marketing through the different understand consumers, meet the needs of the consumers. In the era of big data, the enterprise is most concerned about is where consumers, consumers care about and what like what consumers need, in the face of these questions, companies need to analysis by using data mining to understand. Procter & gamble, said an official with the p&g choose cooperation with baidu, on the one hand, procter & gamble that the traditional industry into great age of the Internet, is the trend of the Internet age requirements, p&g need like baidu leading Internet media platform; P&g think on the other hand, many products are still need a lot of multi-dimensional data and scientific system of analysis methods and tools to find market, look for the consumer, baidu can help them achieve this a series of demands. Procter & gamble and baidu has had a successful example of cooperation. Procter & gamble brand olay in baidu to help the audience analysis found that consumer age positioning for olay products is more puzzled. Accordingly, p&g instantaneous adjusted the marketing strategy, conveniently introduced a for old people to use products, the results show that the market reaction is very good. According to https://www. hzpzs。 . net/the reporter understands, baidu data cooperation with p&g mainly in three aspects: one is to use the search behavior data extraction consumer insight; Second is the ROI as the guidance, explore the network media and the media integration of investment evaluation system; Three is to integrate baidu platform data, all of them, and dig deep and far network comprehensive trend of consumers. Edit: jingjing
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.