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Procter & gamble ambitious plan will add billions to customers

P&g chief executive plan will promote the rapid growth of the company, in the next five years by Gillette razors, procter & gamble products such as baby diapers added billions of new customers. In a shareholders' meeting on Tuesday said: procter & gamble company now has billions of customers, but the company is committed to develop more broad market, the company will focus on investment in emerging markets such as China and India. 'The potential market is very attractive,' he said. Procter & gamble plan will provide more low price products to get more the favour of low-income consumers, the company will use its own brand and scale to achieve this goal.

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The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.


●Design team: cosmetics packaging design

●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.


It is the nature of every woman to love beauty.


The cosmetics market has gradually improved in recent years

Now cosmetics are no longer exclusively for women

Cosmetic packaging is also gradually out of a more diversified style

Want to know the latest cosmetic packaging design trends?

You'll understand after reading this article!

The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!

Cosmetic packaging is a subdivision field that has grown rapidly in recent yea

Cosmetics are commodities that every woman uses.

Simplified packaging design style is a design direction recognized by young people and modern culture.

Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.

In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.


In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?

In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.

This common small open can logo means the shelf life after opening.

Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.

Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.
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