Procter & gamble AD July New Deal: recovery of the price negotiation business
Month, China's advertising super large - — Procter & gamble ( China) Began to implement two advertising deal: procter & gamble ( China) All media buying negotiating business, a television and replace its purchase business agent. From now on, procter & gamble ( China) Internal purchasing department personally with each media bargaining at the negotiating table. Before, this part of the living are made by agency services, in a transparent way of tripartite agreement. The decision at that time become a hot topic in the almost all of China's advertising media. According to the personage inside course of study to incomplete statistics, p&g China media delivery costs as - in recent years One hundred million yuan, and increase every year. 'We could face tougher opponents. 'A media executives declined to be named revealed that they have already started thinking about how to deal with the big customer' advertising 'New Deal'. At the same time, p&g also replaced its TV media purchase business agent. Before, this part of the business mainly by the mass media to undertake, and in the future, the media will remain responsible for procter & gamble ( China) TV scheduling and media communication. For the 'New Deal' to launch the reason, procter & gamble ( China) To give your official reply is, to make our products more efficient. Month, p&g's new President and chief executive of McDonald ( Robert A. McDonald) Zhang, he has said in the future years in untapped markets such as India and China to win billions of new consumers. 'This could mean that need to be more and more effective advertising. 'The media said.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.