Prevent bask in cognitive unceasing enhancement, China's fast development, sunscreen sunscreen development, develop new markets, new direction will become industry [ ]
Sunscreen is a kind of material to prevent ultraviolet light, many different kinds of sunscreen, generally can be divided into two categories: physical ultraviolet screening agent and chemical uv absorber. With the increase of carbon dioxide emissions and the destruction of the ozone layer, ultraviolet intensity increases due to reach the ground, so as to cause serious damage to human skin. With the improvement of living standards, the function of cosmetics has gradually extended from simple beauty modifications to the functional aspects. Use sunscreen cosmetics, skin protection from sunlight, ultraviolet radiation damage, is one of the important development of cosmetic industry in recent years and the innovation trend. 2010 - 2018 China cosmetic industry and retail market scale source: National Bureau of Statistics, along with the continuous improvement of Chinese consumers to prevent bask in cognitive, consumers are no longer just to coastal, seaside holiday daub sunscreen, when consumers are not only hot in the summer season is daub sunscreen, sunscreen cosmetics now has become a lot of Chinese consumers' everyday items, and need all the year round. This trend has led to occupy the sunscreen products, daily anti-aging products, protective isolation and light consumption growth. Thanks to this, China's sunscreen cosmetics market is rising year by year. The scale of sunscreen in China market in 2018 for 10. 2. 2 billion yuan, from 8 in 2017. Growth 20, 4. 9 billion yuan. 38%. 2014 - Chinese sunscreen market size and growth charts in 2018 source: intelligence research consulting sorting 2014 output of about 5884 tons of sunscreen industry in our country, to 2018 domestic sunscreen industry output reached 9870 tons. 2014 - 2018 source: sunscreen industry supply in China at the think tank research consulting sorting at present, the domestic demand for sunscreen downstream customers mainly cosmetics, hair care, fabric processing and detergent, etc. Including cosmetics, hair care products account for more than 30% of the demand. 2014 - Sunscreen industry demand in China market in 2018 source: intelligence research consulting sorting at present our country mainly physical sunscreen sunscreen products consumption, physical sunscreen market size for sunscreen overall size of 62. 62%. Sunscreen products consumption pattern in China (2018 According to the size) Source: intelligence research consulting finishing intelligence research consulting released '2019 - 2025 China sunscreen market running situation and strategic consulting research report in recent years, with the high-speed development of sunscreen products, sunscreen the mature technology of the industry, industry more competitive. For sunscreen companies mid-range products accounts for the cost of raw materials is larger, product gross margin is low. At the same time, international companies such as fine chemicals, such as giant basf, usually has a strong capital strength, product technology content is high, the species and rich products. Overall, the current global markets have been relatively full of sunscreen industry, market competition is intense, domestic is insufficient in the supply of high-end products, there is still a certain space. Sunscreen industry belongs to technology-intensive industry, development of new products and existing products of process improvement is the key to improve competitiveness. Due to the development of domestic sunscreen late, variety is more monotonous, still needs to import a lot of sunscreen variety, lack of market competitiveness. To meet the needs of the development of the our country sunscreen in the future, more enterprises in China sunscreen products category development, meet the market demand for composite sunscreen. With the improving of the sunscreen technology level in China, some enterprises implement the world famous cosmetics enterprises long-term cooperation, in the future, sunscreen enterprises will further deepen the international cooperation, focus on expanding the market in Europe and Asia. Cooperation with clients sunscreen products high stability, under the premise of maintaining a steady rise in the existing market, actively developing new products to market, will become the new profit growth point.
the depth report
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