Personal care industry competition situation, trends and technical level
(1) the fierce competition in the industry, the market pattern of differentiation, the technical level differences of domestic personal care products manufacturing enterprises choose the material basic from three sources: one is the import material; Second, multinational companies set up factories in China produced materials; 3 it is domestic materials. Promulgated by the China industry information network - 2015 2020 Chinese personal care market depth evaluation and strategic advisory report pointed out that China's personal care product material market more competitive, industry concentration degree is low. There are more than 1000 domestic personal nursing materials suppliers, personal care products enterprise, the main customers for domestic and international personal care materials enterprises, compared to domestic personal care materials enterprise's technical level there is a certain gap; Has now entered the Chinese market of international personal care product material provider mainly in view of the multinational operation of personal care products and other high-end market, occupy the bigger market share. Considering the cost factors and the rapid growth of the Chinese market, foreign personal care product companies gradually transferring material procurement from European and us companies have more advantages to the cost, guaranteed the local technical level, material provider. Development trend of the industry as well as some excellent domestic personal care product material enterprises provides an opportunity to enter the multinational procurement market, some excellent domestic material supply enterprises with development level and production level of ascension, start with better technology, stable product quality and good service products into the material procurement system of the multinational operation of personal care products. (2) in the downstream of the personal care industry, conduct multinational companies market share gradually ascending within the personal care market in China, enterprise competition is intense. Market share is mainly multinational personal care product companies such as procter & gamble, unilever, l 'oreal, and other enterprises. According to incomplete statistics, procter & gamble, unilever, l 'oreal and shiseido, and other enterprises in China's sales of more than 50 billion yuan, accounting for more than half of the entire Chinese market as a whole.
the depth report
- 2020 2026 China personal care industry garden area market demand potential and strategic consulting study
- 2020 In 2026 the Chinese personal care industry garden area market demand potential and strategic consulting study
'- 2020 In 2026 the Chinese personal care industry garden area market demand potential and strategic consulting research report ', a total of 15 chapters, include personal care industry garden area construction investment and financing analysis, personal care product industry park investment promotion strategy research, personal care products industrial park investment strategy analysis, etc.
CY221
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