Packaging to become one of the most media enterprises expand brand influence
Pro Carton by Europe and corrugated Carton box manufacturers, a recent survey showed that the packing is the enterprise brand and expand the brand influence is one of the most influential media. Through the packaging and other 23 kinds of efficient communication channels are compared. The survey by the Pro Carton and FFI company organization, by the German Pointlogic international media consultancy ( Pointlogic国际媒体顾问) Completes. The survey by the two sides of the outstanding contribution of packaging measure: on the one hand, from the by product packaging to attract consumers and take actions related data. On the other hand, from packaging to marketing and advertising purposes for weighing basis. It is reported that more than 2000 people took part in the survey in a wide range of industries in Germany. Survey respondents not to disclose in the process of research for packaging direction, they must differentiate between 23 different media their advantages. Results show that the packaging is not only a distinct advantage in terms of marketing, and it is similar as the effective channel TV, print and web. Packaging is the enterprise brand and expand the brand influence is one of the most influential media. Survey also showed that the package has a great tendency to consumers, young consumers pay attention to the packing degree is higher than the old.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.