Packaging of emotional elements, 'color' to bring the joy of living

Packing in the emotional elements, 'color' to bring the fun of life emotional elements of packaging 'color' to bring the fun of life

in the packaging and printing color, is to first enter the sensory color images of the brain, the first printed into the human brain, and keep the memory of the deepest and the first module category, when people enter the range of big supermarkets or store inside, what is the first thing you encounter? Is a product of various forms? Is the first cognition to the brand name? No, these are not, your head is the first to accept information. Do not believe, you can pay attention to pay attention to your own personal feeling, you will understand, but let you feel very strange that you did not deliberately to identify different colour ah, seems to pay attention to more is the text information. But, in fact, the color already into your subconscious brain.

different colors represent what meaning, believe that everyone has the basic understanding and cognition. Such as the sense that gives a person is pure white, black gives person's feeling is very deep; Many fast food restaurants decorate a design more give priority to with red, for example, in fact, the most important reason is that people in the dining environment is not comfortable, so customer retention time will not have a long time, a fast food restaurant dining number can be increased greatly. By this event can let we found that the color is how important in your life.

in the design of packaging color psychology said: 'the color with the value of the quality of the emotional and spiritual, colour is always unconsciously, drives people's mood and life. 'You speak of warm and cool colors at ordinary times, and not from the true temperature on the physical, is a physical light and visual experience, psychological association is formed by the feeling of a kind of psychological effects on people.

in ring munsell color, orange is a very warm color, the corresponding blue is a cool color. Red and yellow are warm colors, violet and turquoise is the cool color. And red purple and yellow are warm neutral colors, purple and green is slant cold neutrals. In addition to the color difference, the same hue is also affected by different brightness, purity, etc.

regardless of the color changes in temperature, different colors for different brightness, purity, hue will also show the 'weight' feeling. Such as the following two beverage bottle printing and packaging. Is different the lightness of the typical differences in product packaging 'or' feeling. Coffee bottle design highlight is the coffee taste thick, aftertaste, and pure water packaging need to highlight the chilly, pure water. Believe that there is no a packaging designer, want to let the customer when see coffee bottle is associated with the cold, pure feeling! ! ! ! Conversion table packaging printing knowledge