'Packaging' is important not important?

Have heard such a fable, there is a person into the mountain to play, accidentally at the edge of the water picked up a stone with a color decorative pattern, he felt that the stone is very good-looking, just take it home, and had a delicate box for it. To beautiful brocade put the stone wrapped layer cascade folds, into the box. Then he went to tell neighbors she had a gem. All the gem to watch him curiously, full of praise. Later, town jeweler to know that the matter will come by myself and pay, want to look at gems. So, he opened the layers of exquisite packaging, finally unveiled the stone color decorative pattern. The jeweler look, shaking his head, said: 'it's just a piece of ordinary stones, you even more delicate, packed also can not change this fact. 'Say that finish, the jeweler and roared off. Obviously, this parable reveals a truth, packaging can change the appearance of things, but not change the intrinsic nature of things. Gorgeous packaging, of course, may be a cheat and deceive those who do not perceive the layman, but, if the packing things but is defeat garrulous among them fake junk, is ultimately escape the eyes of people. So, does that mean that the packaging is not important? Or, since is good genuine you have no need for any packaging? This is another aspect of the problem. When I came to the United States, to the Chinese grocery store to buy things, found that those who come from Taiwan, Hong Kong or Japan South Korea food, condiment, pickles and so on, for example, its packaging are far more than the similar products from China. On the premise of is almost the same price, as consumers, without a doubt I prefer to buy the food packaging beautiful, because they are not only looking at comfort and pleasing to the eye, and seems to have changed the grade of the goods, packing to you for the goods produced an intangible sense of trust. Particularly for food, clean and beautiful packaging will make people more at ease with their. From this perspective, in the commercial society, in order to enhance the competitiveness of products in the market, delicate and exquisite packaging is essential.