Packaging design knowledge

Packaging design of the main function is to protect the goods, the second is to beautify goods and convey information. It is worth noting that to the modern consumer show importance function which has been more and more. As people living standard unceasing enhancement, people no longer satisfied only life, food and clothing for commodities is more and more picky. Competition between manufacturers and similar goods also narrowed, especially expanding the supermarket, packaging design should highlight the commodity information and value function. So, how to let the consumer in the process of choose and buy, contentment to buy goods on the shelf? We think good packaging design in addition to the basic principles in the design of solving, but also focuses on consumers' psychological activities, to stand out in the similar goods. The most direct commodity packaging goal is to stimulate consumers to buy. Your first consideration when commodity packaging plan should be the goal. Second, even if consumers are not ready to buy this commodity, should also be encouraged them to sign for this product, packing and marking and manufacturer make a good impression.