P&g will launch renewable plastic shampoo bottle
Recently, procter &gamble company announced is cooperation with the suez environment group company, to develop a kind of shampoo bottle, the bottle containing up to 25% of the recycled plastic beach.
procter & gamble company announced in davos, Switzerland world economic BBS, will launch a limited edition of head & shoulders shampoo brand. This summer, the bottles will be sold in France's carrefour supermarket limited. And plan by the end of 2018, in the European market sales 1 billion bottles of shampoo bottles made from 25% recycled plastic beach.
according to p&g, in 2018 the big goal is to produce a lot of cover made of recycled plastic containers. Although renewable plastic part can attract eyeball beach, but the company will remain committed to renewable plastic and market.
VirginieHelias company vice President said in a news conference that it represents 90% of hair care products in the European market will have renewable plastic bottle. This need about 2600 metric tons of recycled plastic, weight is about eight full 747 jet.
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The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.