P&g China: their investment to speed up three times

P&g greater China CEO Stevenson said in an interview with reporters in Shanghai a few days ago, procter & gamble aware of China's large potential market, investing in China is accelerating speed, and will continue to expand capacity in China. Stevenson this month formally replace former daniela riccardi become p&g greater China CEO, he told the reporters, procter & gamble in China over the past year investment dollars, and in the coming years, will invest $this is almost times of the previous investment rate. Procter & gamble fiscal year, according to data from the annual report net sales increased % to dollars. P&g's chairman, President and chief executive of McDonald also had said, procter & gamble the future growth will be more to come from Asian countries, and China is one of the important part of that is procter & gamble to expand investment in China. At present, China has become a procter & gamble, the world's second largest market and Chinese market earnings growth is far more than p&g's largest market in the United States. Procter & gamble have also started to work for future growth. Month of the year, p&g first in Asia, the world's second largest logistics center - — Procter & gamble guangzhou distribution center officially put into operation. The construction area of square meters, total storage capacity of a pallet storage and distribution center, procter & gamble accumulative total investment will reach. Million dollars. In the month, p&g China innovation center in Beijing also formally established, total investment into dollars. 'It's just a part of the million dollar investment. 'Stevenson are revealed, and some will be used in production facilities investment, expand production capacity, to meet the needs of the growing market, procter & gamble in China before, Shanghai, tianjin, guangzhou and other production base. In terms of brand strategy, the end of last year, p&g chief financial officer Jon Moeller said when talking about forecast, p&g will continue to brand acquisitions this year, particularly in the field of value-added brand of skin care. But in the Chinese market, procter & gamble seems to be no purchase consideration, Stevenson are more inclined to extend not p&g brands entering the market in China.