Online shopping commodity packaging design problems need to face up to
Online shopping commodity packaging design problems need to face up to online shopping commodity packaging design needs to face up to the
the fast pace of modern life, make people slowly accustomed to shopping on the Internet, convenient and quick. But because the online time too quickly, all had time to think and prepare. Brought about by the rapid development of online shopping commodity packaging problem, need we right face and thinking, and to adapt to changes in the shopping solution.
a, online shopping goods' for 'positioning. Now that online shopping goods already is a form of consumer behavior in the 21st century, and share more and more big, from manufacturers to produce products for packaging, consider part of the product is for shopping. The online shopping goods from products factory with traditional on the packaging of goods ( Offline) Packaging 'apart'. Such a online shopping goods' for 'positioning, commodity packaging design will be clear purpose and direction, also avoid unnecessary spending charges of packing.
2, supremacy 'functions' principle. Customer is online shopping goods (direct contact with the goods Picture) Explanatory and commodity, need not contact packaging or from the understand goods on the package, so the packaging of the sexual function to promote the beautification function, the functions of display, attraction and so on, have no effect. At this point, the commodity packaging design principle is' function is the highest. The 'functions' mainly refers to the security protection function design, is aimed at' promotion ', 'beautification' and 'show' decorative design. The security of online commodities packaging design all around, including production, transportation, loading and unloading, storage, distribution, the security in the links of secondary packaging, such as express delivery. Is not contact customers in online shopping goods packaging, only express delivery moment to see the packaging of goods. As for good-looking, beautiful, gorgeous packaging in the customer which on the one hand, it doesn't make any sense.
3, product and customer information identification. The current online corrugated carton packing is mostly plastic bags, leather, plastic foam box and paper tape, etc. Some packaging like patients, was wrapped in a layer of a layer with adhesive tape paper, form almost like from picking up trash. Again, box of the above product information and customer information with handwritten and copy, very vague. Combined with the size and shape and the same material, the packing bag of approximate colour and lustre, packing box, even the Courier is difficult to identify. Customers in addition to the purchase of memory, and only opened the package to know what's inside. How to through the boxes ( Bag) The color, shape, mark in the program design and implementation, and clear information to better the merchandise and customer information, which can identify is a need to consider and design issues.
4 and packaging are recycled and recycling. Not only is the customer aware of the importance of packaging safety, even the business is also trying to do so. Especially for fragile goods, stores the goods in three outer layer wrapped. When customers received a package from Courier, always with knives, scissors, layer upon layer 'skin'. When take out the goods, packaging into a pile of scrap, no use value, again is a pile of rubbish. Therefore, we are thinking about security at the same time, also think about the rationality of the packaging structure security, recycling and powerusageeffectiveness and waste recycling, etc. And these problems, is not only a businessman to consider, to undertake transport express companies also want to consider. Especially packaging are recycled, only from the Courier company according to different items in different recycled packaging design and application, online shopping commodity packaging can be more reasonable and more specifications more effective.
the current online shopping commodity packaging is multifarious, also a lot of problems, has not been designed for online shopping commodity packaging design. As the increasingly popular online consumption, therefore, we must consider online shopping in the form of commodity packaging design, to meet the growing online commodity trading and circulation, and come up with solutions to adapt to changes in the shopping. Conversion table packaging printing knowledge