Olay launch the latest skin test app, for a custom skin care plan
Author: Liu Juan the procter & gamble ( 宝洁公司(Procter & 赌博) The famous skincare brand olay ( Olay） Announced on Monday, according to the global women different type of skin will launch new skin test app, help consumers better understand the real products suitable for his needs. (the mobile world congress 移动世界大会) , it is called 'the Olay Skin Advisor ( Olay skin consultant) 'App provides the user with Suggestions on the teaching course, and product customization skin. Dr Olay skin chief scientist Frauke Neuser said in a statement, female to protect skin to taste the choose and buy when faced with thousands of products and reduction commitments, difficult to choice. With this app, they can understand their skin more quickly and easily. This app operation method is as follows: first, to submit a autodyne picture then answer several skin concern of their preferences as well as the final proposals from a customized product solutions, beta at the end of last year has been put into use, a new version. Version is the optimization has been completed. （ Above: iTunes Olay Skin Advisor screenshots) At present, there have been many beauty skin care companies begin to pay close attention to the artificial intelligence technology to provide clients with customized product advice, years months coverage is as follows: at the beginning of this year, Japan's beauty makeup giant shiseido group ( Shiseido） Us bought a custom app MATCHCo foundation of the United States. In this app in apple's app store online, achieve 'the best new app' and 'month best app' honor. Since then, also for Teen Vogue, magazines such as Good Housekeeping and beauty makeup the breakthrough award. Loreal group ( L’Oréal） The high-end salon brand Kerastase ( Card poem) Also launched in the near future the world's first intelligent comb Hair Kerastase Hair Coach, Powered by Withings. The comb can real-time monitor the user's hair and the effect of the various kinds of hair care products. This year, in addition, the l 'oreal group has teamed up with London digital incubator raised Factory, joint investment of five start-up technology company, to further strengthen the l 'oreal group makeup technology innovation in the field of risk investment in the United States. The five lucky startups are respectively: InsitU's, Preemadonna, Tailify, Veleza and Cosmose, common characteristic is to use the Internet and mobile technology marketing products. Editor: huang rui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.