Olay allegedly misleading consumers were found out
Guangzhou procter & gamble company imports of two olay products for allegedly misleading consumers, yesterday ( Month) A professional peace by tianjin administration for industry and commerce bureau to investigate. At present, some stores have to issue a halt to the sale of the product. , according to the regulation on administration of cosmetics named 'olay effects repairs wrinkles, eye cream' 'special effects' in the word belongs to the name of cosmetics? Reporters by querying the registration information of the product, it found that, the product registered Chinese name should be 'olay intensive-care unit repair the wrinkles, eye cream'. Olay effects in repairing lines eye 'cosmetics named management stipulation' organs in addition, another product of olay 'bright skin firming cream' in the package leaflet and malls display advertising copies to promote the product has the effect of 'fade stubborn dirt'. Via checking, has the 'light spot' effect of products should pass special certification to sell cosmetics, however the product for the ordinary cosmetics, its propaganda effect of 'bright spot' no legal basis. Yulan sleek skin firming cream after receiving impact people come to report, tianjin administration for industry and commerce bureau peace a law enforcement professionals (yesterday Month) Morning, shopping center for jele remit sale olay products were investigated, and the requirements on the spot. , jele hui, deputy general manager of the shopping center of the said that the goods in the city's major shopping malls olay counters are sales, jele remit is affiliated sales agency, the product shall be the responsibility of the manufacturer directly, the mall will actively cooperate with law enforcement to the Ministry of Commerce and industry. At present, the professional a heping district industrial and commercial bureau according to the 'cosmetic advertising management method' and 'consumer rights and interests protects a law' the relevant provisions, in accordance with the investigation of litigation-related olay products.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.