Of the growing importance of cosmetics packaging competition

In the cosmetics consumer market, the consumer before the most attention is cosmetics quality, so the competition between cosmetics maker, has also been focused on the quality of cosmetics. However, with the continuous development of cosmetics packaging processing technology in recent years, as well as consumers appreciate level is increasing day by day, of the growing importance of cosmetics packaging competition. The use of new packaging materials in cosmetics brand personality, to promote the class cosmetics played a good role, such as selection of special paper ( Such as gold and silver cardboard, pearl paper, aluminized paper, cloth, etc. ) Alternatives to traditional white cardboard. Some cosmetics on the market at present the carton packaging is adopted with laser effect of vacuum aluminum plating paper, in the light, the more colorful than traditional cosmetics the carton packaging, make it stand out in many similar products, attract the attention of consumers. In addition, many domestic and foreign well-known cosmetics manufacturers to keep its interior and exterior visual effect of product packaging is unified, requires the design with color inside and outside the packaging. For such requirements, if is back of the printing process, not only increased the technology difficulty, also increased the cost of production, the packaging and printing company can consider adopting is back in both colors of specialty paper as substrates, so just one-side printing can achieve the result of color uniform, and can also have anti-counterfeit effect.