No added or into the new trend of development of the cosmetics industry

China without adding cosmetics market size has been reached. One hundred million yuan, is expected this year will reach one hundred million yuan, the average growth rate of more than the market sales %. Shanghai beauty expo exhibition brands involved more than % of the concept of natural plant, and under the layers of the concept of natural plant cover, this session of the expo % brand or half block half mask or clear up without adding concept. Without the ancestor of add is established in the year of the Japanese aromatic kyle, it clearly put forward for the first time without preservatives, fungicides, oil interface active agent, no spices, no mineral oil, completely sealed, weak acid, indicating the date of original factory production, ensure without adding products such as fresh products which have characteristics. One marketing of cosmetics industry experts said, as consumer demand for cosmetics safety, comfort, more and more big, the development of cosmetic industry will also return to the raw material composition of the pursuit of quality, so no added must be the development trend of the future. Cosmetics brand competition, could gradually from excessive market channel for talent to technology and research and development of competition. As the foreign brand channels sinks, local brands can improve its strength in the competition, or want to rely on science and technology. https://www. hzpzs。 . net/reporter believe that without adding the rapid development of the market need to domestic enterprises seize the opportunity, but as a trial of the market, not only can only see its market space and returns, more should attach great importance to the research and development capabilities of their enterprise itself, only to improve the technology, the implementation of without adding the concept of environmental protection, safety, product can really win the heart of consumers, to the healthy development of enterprises. Edit: jingjing