New trends in cosmetic packaging worth collecting

The cosmetics market has gradually improved in recent years

Now cosmetics are no longer exclusively for women

Cosmetic packaging is also gradually out of a more diversified style

Want to know the latest cosmetic packaging design trends?

You'll understand after reading this article!

The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!

Cosmetic packaging is a subdivision field that has grown rapidly in recent years. In the era of eyeball economy and lipstick effect, cosmetic packaging presents the characteristics of exquisite printing, structural heterogeneity, niche branding and end-to-end service.

For companies struggling in the highly competitive packaging field, it is time to study the business opportunities brought about by the development and changes of the cosmetics industry. The following is to share condensed information about the cosmetics industry, and those who are interested can collect it.

01

Industry size and growth

China is the second largest consumer of cosmetics after the United States, with consumption accounting for 12.7% of the global cosmetics market. As the second largest consumer of cosmetics, China's beauty and personal care market reached 477.7 billion yuan in 2019, a year-on-year increase of 13.8%.

Compared with other consumer industries, according to the National Bureau of Statistics, my country's retail sales of consumer cosmetics increased by 12% year-on-year in 2019, second only to daily necessities, which increased by 13%.

02

Industry representative brands and corresponding companies

In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands has increased to 56%.

The high-end market is controlled by international brands, and most domestic brands are geared towards the mass market. The channels for domestic brands are sinking in depth, and they have obvious advantages in the third- and fourth-line offline markets.

Online, the most significant change in 2019 is the rise of Douyin e-commerce and Taobao Live, which has further shortened the distance between users’ “grass” and purchase. With the advantages of wide channels, high cost performance, and fast supply chain response, the market share of domestic cosmetics brands has continued to increase.



The listed companies of local cosmetics brands in China mainly include Proya, Marumi, Shanghai Jahwa, Yujiahui, Huaxi Bio, Betteni and other companies. Among them, Shanghai Jahwa has the earliest establishment, and it owns many local traditional brands, such as Herborist, Maxam, Liushen, Jiaan, Shuangmei, etc. Although Huaxi Biology was established in 2000, most of its own brands, such as BM and Mibel, have been established in the past two years. Yujiahui was established late, but its brands such as Yunifang and Xiaomao are not as well-known as traditional old brands.

Basic information about brands of major listed companies in China's cosmetics industry:



03

Industry representative brand sales performance

The sales of local brands such as Kuadi and Runbaiyan under Huaxi Biologics, Lianhuo under Marumi, Qichu of Shanghai Jahwa, Yunifang and Huayaohua under Yujiahui, and Winona under Betteni Growing rapidly. From 2019.07 to 2020.08, the sales of cosmetics/perfume/beauty tools on the Taoxi platform show that the sales and sales of Proya's Caitang, Marumi's Lianhuo, Shanghai Jahwa's twin sisters, and Yujiahui's Shiyijia sales and sales have grown rapidly .

2019.07-2020.08 The sales status of some brands of beauty skin care/body/essential oil on Taoxi platform:


Among the local cosmetics listed companies, Yujiahui has made efforts to expand offline, and its core brands have entered the Watsons southern region system. After 2017-2018 adjustments and adaptations, coupled with continuous expansion of Wal-Mart, Carrefour and other KA channels, offline revenue in 2019 is year-on-year Increase by 107%, and gradually achieve healthy growth. Betteni is highly online, and its online revenue in 2019 accounted for 76.7%. Proya, Marumi, and Shanghai Jahwa have gradually expanded from offline channels to online channels. In 2019, online revenue accounted for 53.1%, 44.9%, and 34.0%, respectively.

It seems that throughout this year, the cosmetics industry is struggling with price increases. Following carbomer, non-woven fabrics, glycerin, and silicone, the price of plastic rods reappeared. 'Yes, the price of raw materials (packing materials) has risen' and 'ABS has risen'. When the price of upstream raw materials rises and the international epidemic affects the export business, some cosmetic packaging materials companies use 'additional problems' to show the company's situation.

ABS prices surged, up 33.33%

In recent months, from glycerin to organic silicon to plastics, the continuous price increase of raw materials has been testing the heartbeat of cosmetics practitioners. A person in charge of a cosmetics packaging material company introduced to Glamour that the price of ABS (acrylonitrile-styrene-butadiene copolymer) has risen, and PP (polypropylene) has also risen slightly. 'I heard that it is difficult to order materials now.'

According to a business agency that focuses on the study of commodity prices, as of November 17, the price of ABS has risen to 19,000 yuan/ton, an increase of 33.33%. It can also be seen from the figure below that since October, the price of ABS has soared all the way, and there is no downward trend. Specifically, on November 17, the ABS quotations of many companies such as PetroChina North, PetroChina East, Ningbo LG Yongxing, etc. were all raised from the previous day, and the price was no less than 17,500 yuan/ton. Due to the tight supply and demand relationship, some ABS manufacturers have closed their sales.

The price of PC (polycarbonate) is crazy. The business agency shows that the price of PC products has risen by more than 57%, which is approaching 22,300 yuan/ton. According to news from the plastics industry, Wanhua Chemical’s plastic PC products even adjusted their prices twice within an hour, which caused considerable repercussions in the industry.

It is understood that due to the affordable price and good molding performance, plastic packaging materials are currently widely used in the cosmetics industry. Common materials include ABS, PP, PC and other materials. Among them, ABS materials are mainly used in cosmetic packaging materials, bottle caps, and shoulders. The PC material occupies a certain share in the water cream.

In fact, the price of PP experienced a surge at the beginning of the year. At that time, a cosmetics packaging material company said that the price had risen too sharply, and the factory was out of breath. Although the ABS price fluctuation was also driven by the rise of upstream raw material styrene and the outbreak of downstream demand, it was also related to the autumn and winter, under the high-voltage line of environmental protection, Henan, Shandong and other places initiated emergency response and took chemical companies to stop production. , Production restriction and other measures.

Environmentally friendly high-voltage cables, out of stock and out of supply may become the norm

In recent years, with the emergence of environmental protection and safety issues, major chemical provinces represented by Jiangsu have begun to increase their efforts to rectify chemical companies. According to data from the Provincial Department of Ecology and Environment, from January to October, 557 chemical companies in the province closed and withdrew.

At the same time, judging from the 'Beijing-Tianjin-Hebei and Surrounding Areas, Fenwei Plain, and Fenwei Plain, the Action Plan for Comprehensive Treatment of Air Pollution in the Autumn and Winter 2020-2021' issued by 10 departments including the Development and Reform Commission of the Ministry of Ecology and Environment and other local governments, it is not only necessary To clear the 'scattered and polluted' enterprises, it is also necessary to ensure that the enterprises achieve ultra-low emission transformation to win the battle to defend the blue sky.
With this as a prerequisite, various localities have also formulated corresponding measures based on local actual conditions. Among them, Henan Province stated that during the early warning period of heavy pollution weather, companies rated as A-level and performance-leading can independently take emission reduction measures; B-level companies adopt methods such as 'stopping by limit' and 'load reduction'; D Level enterprises will face suspension of production. The affected industries will include machinery processing, plastic products, hair products and other industries.

Many people in the cosmetics industry have said that these environmental protection policies affect the chemical industry and further spread to the cosmetics field. Obviously, under the superimposed influence of multiple factors, out of stock and out of supply may become the norm, and the plastic market and the cosmetic plastic packaging material market will inevitably be affected by this.

Packaging material supply companies were attacked on both sides

Price has always been a sensitive point for most domestic cosmetics companies. If the price is wrong, the order will slip away. In response to the price increase of ABS, PC and other plastics, although some packaging material companies indicated to Qingyan that they would follow the market and make slight adjustments to corporate pricing in accordance with market conditions, more companies are walking on thin ice and dare not act arbitrarily.

According to a person in charge of Cosmetic Packaging Co., Ltd.: “At present, with such fierce competition and weak demand, companies dare not increase prices at will.” According to her, the company’s export business accounts for 90% of the total. This year’s epidemic has reduced export orders and export ships. The freight rate has risen sharply, coupled with the increase in the price of raw materials, the company is afraid to prepare materials. And if the cost of raw materials for subsequent orders rises significantly, it will undoubtedly make things worse for the company.

Another cosmetics packaging material supplier also said that the market is not good this year. 'Many of our suppliers have increased prices, but we have not increased, and we have to maintain customers.' She also mentioned that although some suppliers did not increase prices, they increased the minimum order quantity from 10,000 to 20,000. The increase will undoubtedly indirectly increase the pressure on the packaging material companies. 'Many of our newly developed orders have not made progress,' she said with emotion. 'The best business this year is the disinfectant packaging material factory.'

Indeed, for the entire year of the epidemic, it is not only necessary to meet domestic needs, but many orders from abroad have also been transferred to China, and the demand for products related to epidemic prevention has remained unabated. However, in the eyes of the above-mentioned people, not all companies can catch this special vent created by the epidemic. As far as her company is concerned, because it is mainly engaged in high-end skin care packaging materials, it must be reopened if it is converted to disinfectant products. There are certain requirements for cost, and the existing production lines cannot be shared, and the customer base is also different. These are all thresholds.

'I hope it will get better next year' and 'Random response, there will be a way.' Many cosmetic packaging materials companies are pinning their hopes for next year. However, under repeated domestic and foreign epidemics and in the increasingly competitive market environment, they have also been helpless. . I am afraid that for upstream companies, this winter is just the beginning of another bitter life.