New packaging change drive product sales

Novel packaging change drive product sales in the field of cosmetics packaging, with the improvement of technical level, the development of packaging gradually highlight the personalized display and innovation, new technology introduction and application, the development of new environmental protection materials and replacement, etc. Safe and convenient packing will be more popular with the market. After China's accession to the WTO, the global brand management has become the important strategy of enterprises to participate in international competition. Domestic enterprises pay more and more attention to the brand development, brand education and brand innovation. Although there is no international brand management experience, there is no successful operation method of brand management, but the development of Chinese national enterprises is still in groping in innovation. In cosmetics and washing products industry, for example. Although people still have the impression of 'friendship' cold cream, green cover, iron antique flavor and economic interests, the national famous old brand was born in the 1980 s, hundreds of thousands of customers, and can only maintain a small volume shrinking consumer groups. The intervention of extraneous information, the emergence of new technologies, new products, packaging and publicity, overwhelming purpose only one, is to fight for every customer indecision. In today's extremely rich goods, there is no change, no innovation, will be eliminated. For new products, if the new packaging, so the impact on the customer will greatly enhance. In addition, the novel packing can increase the luster and attractive. In personal care products and perfume market, product packaging has become an important factor that consumers can quickly lock eyes on retail shelves. To different new packaging and design, from the mass market to high-end shopping malls, from glass to plastic bottles, perfume and cosmetics consumers pay more and more attention to the packing of innovation. Due to fierce competition, in order to attract the consumers' attention, many think packaging suppliers, product design has become is more important than ever before. Personalized demand drives the development of customized production.