Mr Lafley returning cosmetic enterprises ring alarm bells
Mr Lafley's return will not like China's good voice player Bella by the public as a plate of 'sichuan style stew pork' and local cosmetic entrepreneurs will have at least a kind of state of urgency. White, icey, household, yunnan baiyao, these in local Chinese market over the past few years of popular national brand will because Mr Lafley job return and what irreversible change? Mr Lafley is p&g's legendary leader, is also China's national enterprise of the devil. On Mr Lafley's hand, the Chinese market become the procter & gamble, the world's second largest market in China each year for p&g contribution about one over ten performance, tens of billions of dollars for gold. In Mr Lafley retired in recent years, procter & gamble in the Chinese market the strong performance of the recession. Procter & gamble in toothpaste market share fell to. %, exacerbated by a percentage points. In washing powder and soap category, procter & gamble of market share is only. %, local companies stand white and love, has more than p&g brands. Mr Lafley is in the market for 'heroes', at once, procter & gamble all fell under the situation of the enemy, and Mr Lafley just as soon as I came to kill the opponent, make p&g brands to create the myth of the annual growth rate %. Once the envy of p&g brands difficulty under the means of Mr Lafley was reduced, almost lost the market. Mr Lafley is back, p&g can happen? For the development of China's domestic enterprises will be, what kind of impact? Mr Lafley has higher after return to decision-making, it will give companies the fatal blow, if an enterprise wants to promote new products, once were observed by procter & gamble, quickly can make Mr Lafley in the shortest possible time to clone p&g think of promising new products, and then develop themselves, killed local brands. Is such, procter & gamble's decision-making power growth, also is bound to greatly enhance the execution force. To cope with the market change to is. Edit: small xing: anhui
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●Design team: cosmetics packaging design
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You'll understand after reading this article!
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