More than fifty years old client application package

For America's baby boomers common description is: they are aging, they are very rich, and they are many. And now consumers over the age of 50 is not only including the generation, they are defined as aged 42 - 60 people. Though some experts also pointed out that this group has been for nearly 50 years or even more than 50, but if you call them, they will feel uncomfortable, because they may think that the elderly should be over the age of 70. Is aging baby boomers don't feel old, and their behaviour is not behave like the old man. Industry experts pointed out that the older consumers love for young people and youth culture in the traditional sense of activities: traveling and walking backpack for the old man over the age of 50 is more easy to accept, because they are empty nesters ( Children are independent) , wealthy and to retire early. So how marketers should attract those who don't feel or act of aging older consumers? How marketing and packaging has over 50 oriented consumers but it doesn't make them feel isolated? This can be a difficult task, but it important to complete it. Over 50 consumers is the brand loyalty is very high, and is unlikely to change to other brands. It provides for cosmetic brand a huge business opportunities. Experts pointed out that if you can hold 50, consumers, and they are very pleased with your product, then you will be in their 75 - year - old still owns the consumers. The rapid growth of the anti-aging products and I have no secret. But is unlikely to be known is targeted for these series. , of course, there is no doubt that the baby boomer population are buying anti-aging products, but the market is to the 30 s and 40 s of population migration, in an attempt to seize the younger consumers Avon has recently launched Ageless Results series, a set of three creams: day cream, eye cream and night cream. The target population of this series is to aware of the signs of aging on the skin, but hope is not only to improve the appearance and prevent further damage to the consumers. Therefore, the relevant person in charge of the Avon company is according to the range of target customers is about 30 people. The packing of the Ageless Results using the crisp lines and easy to use lid. Daytime use of it products, packaging using the vacuum pump provided by the American Wiko. According to introducing, this kind of packaging colour arrangement with purple tinges of black and silver - was chosen because it embodies the anti-aging of product characteristics.