Male cosmetics market is also hold up half the sky

In Chinese traditional concept, cosmetics is dominated by women. Nivea (seven years ago Germany) Company on the male skin care products advertising gives people a refreshing experience, soon the other cosmetics brand has seen the opportunities, are introduced for men's skin care product. Traces the men become the development of the cosmetics business special customer orientation, the earliest is soft (98 The Japanese flower prince brand) Launch man cleanser, but because on the one hand, men's skin care concept is old at that time, on the other hand brigitte soft did not pay enough attention to the new market, investment budget and cost is limited, and the subsequent development of male skin care products has disappeared, until five years later the second man skin care products listed belatedly. Male cosmetics market development in the middle of the stalled in a few years, it was not until years into the second stage. The second phase of development, biotherm in view of the series of products to enter the Chinese men's customer base, to become the first international brand for the creation of China's men high-end cosmetics. After that, the company launched in Paris l 'oreal man series products, consolidate the position of male skin care market. By the end of the former, l 'oreal China has one billion six hundred million male skin care products market sales, is a classic case of male skin care products market sales. As in the cosmetics market products aimed at the male clientele, high-end market mainly by lancome, biotherm brands such as occupation, operated the pharmacy channel sales Vichy brands low-end market dominated by James carville, such as l 'oreal brand. The years. % to years. % to the year. %, investigation, according to data from the above international authoritative research institutions skincare market of male skin care products sales are increasing in our country, the market share year by year. All of these are on the male cosmetics market is huge development potential. Cosmetics market, the male customers also hold up one day! www。 hzpzs。 Net editor: xiao sun editor: note: henan