Makeup and toiletries brands network advertising rose 8. 8%
According to analysys international Enfodesk industry database, according to a study, makeup and toiletries brands network advertising scale and flat last month, rose. %。 From a niche product advertising, make up and hygiene supplies network advertising product this month and mixed, protect skin to taste, special use cosmetics, daily chemical products (other Brand image advertising) , hair and teeth protection products takes on a different level of advertising gains and other products such as make-up cosmetics and health products are more than % fell. Cosmetic and toiletries industry brand network advertising TOP advertisers shown in the table below, l 'oreal, colour and damned street occupies the position of the TOP three. Degrees this month Beijing network advertising for the first time you love lane that is in the same month cosmetic and toiletries industry brand network advertising fifth, Elizabeth jas indene is put on the scale from a sharp fall in % dropped out of the Top. Due to the special use cosmetics advertisers revenue mainly comes from BC, so high strength scale of online advertising is a common characteristic of this kind of advertisers. At the same time by the brand awareness and product quality, capital and other factors, on the poor sustainability and cosmetics for special delivery changes large scale is also the characteristics of online advertising. In addition, the damned, chanel and c-bons ( Difficulty) Decreased high amplitude gain, a quarterly sales promotion and new product launch is the main network advertising promoting factors.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.