LVMH marriage pill beauty was confirmed
Recently, the rumors of guangdong local cosmetics brand pill group 'marriage' LCapitalAsia LVMH group's private equity fund ( LV funds) The message is the official confirmed. The cooperation of both sides, LV funds will be a pill beauty group, the second largest shareholder, the two sides will include product development, investment, m&a, etc. Pill group has now a pill ji two brands, the beauty and spring rely on the professional line starts at beauty salon. Public information, pill group's retail sales last year of one hundred million yuan, year, pill beauty has invested one hundred million yuan in the pearl river new town to purchase office, and research and development center to upgrade the new industrial park. Cosmetic experts said that the current domestic cosmetics brand, natural hall in the first place, the retail sales of one hundred million yuan or so, followed by raya, parker pill group should be a third. Although at present the amount temporarily not announced the official cooperation, and both sides of the shareholding proportion, but the pill group CEO Sun Huaiqing, according to the investment amount in dollar terms than digits, LVMH's director of China, the greater China region President wu yue will also join the pill the board of directors. More news, LV fund pill group % of the shares. According to industry speculation, the investment pill group will get $, but the money would come in batches. Have the personage inside course of study thinks, have very strong of moet hennessy Louis vuitton (LVMH), the partnership is likely is only the first step, the real goal is likely to be a full takeover. Edit: jingjing
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.