Luxury dismal performance, GUCCI cosmetics rescue

In recent years, luxury brands are facing declining performance, dismal sales situation, therefore, are choosing to enter the cosmetics market to reverse the situation with high profits. Recently, GUCCI GUCCI creative director Frida Giannini said they will focus monthly series of cosmetic products, including facial treatment, such as lipstick, eye shadow, and even nail polish category, it will be the first attempt to GUCCI. The personage inside course of study says, GUCCI launched the rescue of is helpless, because its from financial statements for the fiscal year to show, no matter from the sales or revenue, severe drop situation, belongs to a cloud group Kering SA ( 依然。 PA) Throughout the year data as the worst level since the financial crisis, in the first quarter is still not get better. In fact, GUCCI in cosmetics in the early years, when GUCCI GUCCI and P& Sign for G procter & gamble, a GUCCI perfume and beauty products to the agent, but until now, GUCCI launched only perfume series products, but only for a business, but brought double-digit growth to GUCCI huge profits, since years, already has the highest % profit perfume industry, make GUCCI - - annual sales growth Million dollars. According to reporter understanding, found that for the fully cosmetics fields, GUCCI from years began to secretly with p&g developed this series, and is scheduled for years in website and high-end department store sales. In the Frida Giannini interview, the reporter understands further, have agreed on by Monaco princess Charlotte Ms. Casiraghi and shoot TV advertisement to endorse this series of products. In fact, throughout the world market for luxury goods, to permeate of the whole industry chain will be the developing trend of dior and armani, many luxury brands are the beginning of the early cosmetics business, on the one hand, the cosmetics industry huge profits, on the other hand, with the improvement of living standards, people demand for high-end cosmetics increasing, these have prompted the luxury brands to cosmetics field as the new growth point of their development. Editor: ying-ying wang