Luxury cosmetics brand building environmental beauty makeup luxury packaging taking green line
From the data provided by the United Nations statistics, 90% of americans, 89% of germans and 84% of the Dutch in the choose and buy products, considering the environmental protection standard product packaging. Paul & middot; Crawford, the association of cosmetic toiletries and spices ( CTPA) Regulatory and environmental services department head thinks, buying luxury cosmetics shopping requirements of customers often involved in the general market sales expectations, so the luxury packaging as the product of the first image to suit the demand of the market.
it is understood that in order to meet the customer's consumption demand, chanel, l 'oreal, estee lauder, and many other international cosmetics group began to promote sustainable environmental protection packing plan and implementation. Use biodegradable recycled paper, natural resin packaging, plastic packaging or component replacement packaging measures is one of the numerous big luxury cosmetics brand or international brand companies commonly used methods. Most of these methods from luxury packaging material and structure are two aspects to consider, there are a lot of companies began to consider from the aspects of design and labels.
jas LanShiDai group in March of this year to start using How2Recycle label, use the label of product packaging will be sustainable packaging federation recovery GreenBlue. Japan FANCL cosmetics company chooses environmental protection in the carton and manual recycled paper, cosmetics containers, choose to use natural resin materials. In addition, p&g's pantene product also chose green packaging, Japan shiseido joined the biological plastic packaging.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.