When one line of our country better known to protect skin brand, slowly towards except the first-tier cities of the rest of the urban development, when the foreign brand in the mid-range market has a certain market share, and accelerates the first-tier cities of some commercial layout. But the market is only one or two domestic do better, find many channels of domestic brands had a certain advantage, but is swallowed by foreign brand. Domestic brands as well be eating into foreign brand, so the overnight, some international brand and makeup brand into the domestic market, to occupy the whole of the domestic high-end consumer market, and concentrating on the second - and third-tier cities in China and some of the more developed cities at the county level. Some foreign companies will also did well channel directly penetrated the market of the villages and towns. Manufacturer sales performance mainly comes from the terminal, so the terminal will directly affect the manufacturer's production. Why terminal and foreign cosmetics companies do so well, what is worth our using for reference? First, the image under different for cosmetic stores, cases and is very important, even if the customer like this brand of first impression. So many brands fluctuation full time is not only in the packaging and quality, but also attaches great importance to the brand image of its products, and in the terminal merchants to establish there. But when doing terminal image of some domestic enterprises in China, also spent a lot of time and cost, but still so chaos. Second, the terminal of soft power are different between the store brand competition, the competition is service, see who the service do better, can get of consumer love. Terminal guide in the, in particular, different brand, also is to have the very big difference. In the limited storage now, basically be to see each of the service brand? Who do well service, who will take the initiative. If you want to actually a cosmetics brand do limit, is to get the service details, so that each consumer can feel how you made them service, very sweet very thoughtful. Edit: wang: Beijing