LOGO design research and strategy - Before you set out to design, you need to do?
LOGO design research and strategy - Before you set out to design, you need to do? LOGO design research and strategy - Before you set out to design, you need to do?
LOGO design research and strategy
before the true overhand LOGO design, study of the brand is the unavoidable process, in view of the actual situation to develop the design strategy and sharpener is definitely not your job. We will LOGO design research and strategy summed up in the first stage, this stage, the experts to give us the following a few Suggestions are put forward:
1
and understand competitors in the 80 s, apple, like a hot knife through butter into the traditional computer field, and quickly became the world's most influential and most valuable brand, the designer for this case should be aware.
if apple's success comes down to simple though Steve jobs and his friend doesn't seem to be convincing enough. In the beginning and occupy the apple team on the time of the whole market and the needs of users have a more in-depth research and analysis, their competitors is the most practical and most useful case study, one of which is the key to help apple to start.
and the design of the LOGO can also be from rivals a glimpse of just a little, so you need to study of the entire industry and the market. Your customers can also provide some rivals access to relevant information for you, help you sort out your design idea.
counterparts to contrast the LOGO design, you will be in the process of research for the inherent characteristics of the enterprise and brand in the industry, these information can help you at the time of the visual design ideas more clear.
but in the meantime, please keep in mind that many of the world excellent LOGO because of its outstanding design and emerge from the same, they do not follow the trend, and way of doing of its own.
to follow or not to follow, the designer should be flexible.
2, to question the
Wolff Olins for Macmillan Cancer Support design, wording exquisite. When the user asked product related issues, the statement beginning is 'we usually use ( 我们) ”。 This is a very small details.
the systematic strategy in brand design of the proportion of occupied more and more big. Although in practice process, strategy usually depends on the brand positioning and size, but how to develop the strategy usually begins with asking for problem.
Michael Johnson In his new book, 'the Branding: In Five and a Half Steps, will he for Johnson Banks still shows the whole process of brand design, which covers the strategy formulation, the challenge of skills.
in the book, Michael Johnson argued in from the following six questions to ask: why are we here? What we do, and how to do? We think that the most valuable things say? Finally, some reflection, our personality is what?
3, the design process remain flexible
once you have formulated the strategy, in the process of design, 'adhere to the' do not rigid, flexible way of dealing with the problems in the design process and change, is the designer must keep in mind that a little bit. In 'the Branding: In Five and a Half Steps,' the book of Johnson set by 2. 5 rules about this problem.
according to Johnson, there is a gray area between strategy and design, is to adhere to the policy, or to two or morethings design, these are the two choices. Many good strategy may exist in practice, on the contrary, the design of novel may improve your strategy of the next stage.
4, respect for the traditional brand
in the past 2016 years, brand design tide restoring ancient ways affect a large number of brand LOGO design, CO - be praised The OP is one of them. New LOGO design for the brand was established in 60 s injected vitality, and won the high-profile brand award.
NatWest and Kodak in LOGO design, followed by about this but I want to say is not the stand or fall of restoring ancient ways design itself or not. When you're in for a brand to design the LOGO, the original brand of design which is trash, which is the essence, need you deep thinking, careful screening, don't give up those excellent traditions.
'put your ego aside, the design of the predecessors' maybe is important, don't ignore. 'The North's co-founder Stephen Gilmore said in 259 Computer Arts.
5, please remember: the LOGO is just one of many factors affecting the
brand award judges Bruce Duckworth and Mark Bonner modern LOGO design is discussed in the following video in the brand design of the position:
What is modern branding
just as Bonner said, the LOGO is only a small part of the whole brand design in, people often put the cart before the horse. People with brand contact link is very much, but the LOGO is not necessarily the one part of the most frequently.
in the process of LOGO design, please be sure to keep the flexibility and versatility, and interaction between LOGO and the entire brand experience into the thinking of. Conversion table packaging printing knowledge