Local cosmetic enterprises increase the research and development of science and technology
Our domestic cosmetic enterprises in order to compete with foreign cosmetics brands, stepping up research and development of science and technology, domestic cosmetic companies deeply realize the increasing development of science and technology research and differentiation is domestic brand chemical products to resist foreign giants, eating into the domestic market of two big magic weapon. Have domestic engaged in cosmetic marketing research professionals pointed out that domestic brands in order to get rid of the phenomenon of product homogeneity, stepping up research and development, such as white ginger detergent, overlord of Chinese herbal medicine anti-dandruff shampoo, yunnan baiyao to prevent bleeding gums toothpaste, lung qi snake oil hand cream, and other products, are illustrated by a case. Domestic brands made white in order to keep their products in the market position, combination, and China's largest health recently pesticides technical manufacturer (jiangsu Yang agriculture chemical group co. , LTD. Signed a contract, officially became the strategic partner, the two sides agreed to will be in new technical, new preparation areas such as development, utilization, production of a series of cooperation. In recent years, the domestic chemical enterprises in the competition with foreign companies, in the field of many products won back by foreign giants eat into the share of the market. In the category of detergent and soap, statistics show, guangzhou made white love group and two local companies for product market share. %, while at the same time of p&g's share of possession for. %, unilever has. % of the market. In vertical white group's new five-year plan, put forward the development strategy, increase investment in research and development of, with science and technology innovation, the company will invest $multivariate to build Bai Guoji research center. www。 hzpzs。 Net editor: xiao sun editor: note: henan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.