Le bee network mobile terminal sales is considerable
Years, famous cosmetics bee electric music network launched the first mobile phone client, at the end of the year formally established a wireless sector. The current mobile terminal including wap, HTML, App and various types of products, at the same time, WeChat also becomes important diversion channels. It is understood that the current music bee network, mobile terminal online payment proportion reached %, cod accounted for %. Recently, the bee network posted a message, said its orders on the mobile end is very objective, has accounted for % ~ % of the total order, at the same time, private brand cosmetics did a very good job on the mobile end, sales accounted for more than a PC. Le bee network wireless for her, according to the bee network in the mobile terminal layout already enjoyed bee, bee deals, enjoyed bee summer version of mobile client, the user more than the total. Mobile terminal users and the PC contact ratio is not improved, at this time last year about % of users at the same time use PC after shopping and mobile terminal shopping, this year the proportion is rising to %. In addition, the data show that happy bee network guest unit price, product gross margin, on the mobile end user shopping frequency, such as conversion rate index is higher than that of PC. Guest unit price, conversion rate than about % higher than that of PC. The data strongly suggests the loyalty of the mobile end users have higher and more specific shopping needs. Her horse thinks, mobile end users initiative is higher, they will search product directly, and has a relatively clear product directivity. It is understood that the current music bee network on the mobile end product SKU, price, activities are differ with the PC is not big, but the user personalized recommendation, purchase process, or do more distinctive. Move the operating purpose is to capture user more fragments of time, and to provide conforms to the mobile characteristic and demand of service. Editor: Johnny
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●Design team: cosmetics packaging design
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