L 'oreal will sit on Chinese beauty
Famous cosmetic brand l 'oreal in years in France declared China's second level 3 city, at the end of the company announced the sales revenue of more than billion euro in China. In the month of this year and l 'oreal customer care center was established in Shanghai, China, which shows the l 'oreal for the expansion of the Chinese market, l 'oreal in China's largest market competition is procter & gamble. O company to quicken up the pace of the market share in China, will soon will exceed the current Chinese cosmetic products share the largest procter & gamble. Maybelline was l 'oreal's main product in the Chinese market, leading the Chinese beauty and fashion, l 'oreal in China sales income in the group's sales in the shop has a bigger share. L 'oreal entering the domestic market for ten years, l 'oreal make great changes to the Chinese market, l 'oreal, a few years ago are research and development of l 'oreal skincare products in other places and then sell to China market. Now l 'oreal this business model will change, based on the skin characteristics and consumption characteristics of the Chinese research and development products, in order to products to better serve the Chinese consumer. This is body show the l 'oreal resolute determination to do the Chinese market, l 'oreal saw the huge market of Chinese cosmetic products, with the United States Japan international big brand competition, p&g do from p&g to win the Chinese head and chair cosmetic skin care products. In l 'oreal company last year in the domestic sales income of more than billion euros, compared with the previous year increased %. L 'oreal products in the Chinese cosmetic market share from the original. % to %, l 'oreal company said in the next few years, l 'oreal skin care cosmetic products in the market share of more than p&g. www。 hzpzs。 Net small make up sun meimei finishing publishing editor: note: henan
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.