L 'oreal set up r&d centers in China
On day, l 'oreal group was established in the pudong district of Shanghai r&d and innovation center. The center with a total area of more than thousands of square meters, owns square meters of life science laboratory and chemical analysis laboratory, and covers an area of square meters used in hair, skin care and cosmetics technology assessment to the evaluation of the building. L 'oreal ( China) Co. , LTD. , vice President of LanZhenZhen told the China securities journal reporter, in l 'oreal global billion euros income last year, China accounted for about % share of the market, ranked fifth, seating is expected by the end of the Chinese market is expected to rise to the third. The personage inside course of study analysis, moderate income group is growing in China, the domestic cosmetics market has entered a rapid growth, China has become the international cosmetics giant arena of global strategic layout. L 'oreal also released its first national sustainable development report. According to the report, years, l 'oreal ( China) Compared to the amount of water per unit in reduced the %, energy consumption is reduced. % %, waste recycling. L 'oreal ( China) President Paul commitment, to the year, Chinese companies will be based on the years, greenhouse gas emissions and water consumption unit of finished product and finished products produced by waste all the goals to reduce %.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.