L 'oreal brand tort roaf fairy ni fined
Some well-known brand in the path of development, the most afraid of is tort. From l 'oreal Paris, France, the international famous big brand must be household names, and a domestic cosmetics enterprises for l 'oreal use, without authorization to register and use 'l 'oreal' font size, cause infringement to the brand. The case has tried a few days ago, and for infringement enterprises to carry out the corresponding punishment. It is alleged that the attempt to gain 'l 'oreal' the right to use the shop name of the company, is located in Shanghai luo fu xian ni cosmetics co. , LTD. First the company legal person registered in Hong Kong for a company called 'loreal group co. , LTD. ', and then authorize its mainland subsidiary use the font size. Such a bad behavior, but it will cause unfair competition to the l 'oreal company real, serious infringement. Municipal industrial and commercial departments in the company after Chinese fir biological products co. , LTD. , a subsidiary of Shanghai warehouse seized bearing the words 'loreal group co. , LTD. ' a large number of products, and the company also no taboo in advertising, with 'l 'oreal of France'. According to the relevant provisions of the state of the anti-unfair competition law, the company is formed. Luo fu xian ni companies use consumer's perception of loreal brand, tried to confuse the sham as the genuine, cheat consumer. The same words, similar to the packaging and printing, certainly not mislead consumers. This is a serious infringement of the counterfeit case, belong to the ACTS of unfair competition, shall be punished by the law. For the court to prosecute, although roaf fairy ni company does not accept, and tried to file an appeal, but failed to get support. Country for brand has a very strong protection, any enterprises on the run from the sham as the genuine will be brought to justice, hope those criminals can borrow experience, the satisfaction. Editor: XiaoDong WWW. hzpzs。 Net editor: Dong Jing
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.