L 'oreal advertisements exaggerate cosmetic effect, have been banned in Britain

As is known to all, l 'oreal is the world's largest cosmetics company, mainly engaged in dyeing hair, makeup and skin care products. Believe for beautiful people, l 'oreal is familiar with the brand. L 'oreal has been for its excellent quality products, professional and meticulous service, by the love of consumers. However, a l 'oreal ads have been banned in Britain, really surprise consumers. Was banned advertisements is l 'oreal launched in September last year 'vitality firming repair skin cream advertisement. ' The AD was Britain's advertising standards authority ( ASA） , the agency confirmed by the strict certification, AD actress Rachel weisz contrast before and after pictures of contrast is too big, it USES a picture of the product have obvious processing traces, and the AD claims the product is 'let the skin more smooth, color more even' effect. The advertising standards authority ( ASA） A ruling on the basis of l 'oreal's this advertisement has suspected of using effect, hereby banned the advertisement. Although l 'oreal argues that cosmetics companies have the right to use the most appropriate way to promote products, but has admitted that advertising through post-processing. And before, the advertising standards authority ( ASA） Once for the same reason, to make for l 'oreal, maybelline and lancome two print ads banned the decision. Not friends don't last, Britain's advertising standards authority (asa) seems to be the l 'oreal's enemy. The reporter understands refer to the relevant information, the advertising standards authority ( ASA） Is the official accrediting agencies, advertising audit made the CAP and BCAP rules which are very popular in the advertising industry, and years after corrected within a year of illegal advertisement by many media attention. Edit: note: henan