L 'oreal 2011 plans: sank three or four line city market
In the year sales growth, on the basis of the recent, l 'oreal China's smooth and rapid growth for years expressed his confidence. As a result of the comprehensive expansion of the Chinese cosmetics market in recent years, brought into China for the French cosmetics company has the best growth opportunity. Earlier, l 'oreal's brands have each class in the Chinese market has a solid basis of fans. CEO of l 'oreal China perakis-valat tells a reporter, l 'oreal each business unit has its innovation in years, even has a lot to change plans, to ensure stable and rapid growth. For l 'oreal China, have just crossed the frontier issue of male cosmetics market and more sink three or four line city will be in the performance of growth, in addition, launch brands after the improved formula of new products, will also be a strategy of l 'oreal China to motivate consumers to buy. China market has become the global sales of l 'oreal's third largest market, l 'oreal China President Paul tells a reporter, in the future l 'oreal global plan to increase billions of new consumers around the world, and the burden will be placed on the Chinese market, therefore the Chinese market will get more investment, in order to get more in return.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.