July TOP20 Tmall mall cosmetics
Month, intelligence rubik's cube joint electric shock will be released Tmall mall cosmetics monthly TOP sales ranking, fu, the sparrow current official flagship store in thousands of monthly sales of the TOP two. The list shows, from the point of sales, in the top five fu official flagship store is, the sparrow current flagship store, jewell cosmetics store, kans official flagship store and damned beauty makeup, foreign brand l 'oreal, estee lauder and nivea ranked seventh, 17 and 20 respectively. Among them, the fu the official flagship store and best finches current flagship store sales reached ten thousand yuan of above, jewell cosmetics flagship store sales of ten thousand yuan, the other two brands in ten thousand yuan of above. From the point of sales number, the number one cause of the Irrawaddy poem to pieces, the sparrow gazelles and jewell, kans, kay brahman also breakthrough the sales number of digits. Price list shows that most of the brand positioning in the end. Clinch a deal the average price in - Yuan have family brand - Yuan has a home. In addition, breast enhancement brand from Thailand SAN jose's flagship store in average price clinch a deal price to occupy the first, second estee lauder official flagship store to clinch a deal for an average of RMB. From the list of brand, brand online momentum is getting better and better. , according to data from Nielsen online sales since the years since the start of cosmetics, offline cosmetics sales began to decline. With % is China's online shoppers to buy on the net beauty and personal care products, on average spending time every year, the total cost RMB. According to alibaba listing prospectus, in their merchandise trade, Tmall as China's largest third-party platform for retailers and brands. Given the sales performance of the Tmall, some foreign luxury brands are in Tmall, following the British luxury brand Burberry ( Burberry) After open a flagship store in Tmall, estee lauder also announced in February 2nd open official flagship store in Tmall mall. Editor: huang rui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
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Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.