Joint L Capital Asia into the international market
Recently, LCapitalAsia and pill beauty in Shanghai jointly announced that LCapitalAsia fund became pill beauty is the second largest shareholder, and will be in product development, design, advertising, public relations, marketing, retail management, team building, marketing, investment, mergers and acquisitions and other aspects of global strategic cooperation. The personage inside course of study thinks, LCapitalAsia investments will open the door of the internationalization of pill beauty. LCapitalAsia managing partner, LVMH South Asia, southeast Asia, the Middle East, President, 'said RaviThakran LCapitalAsia appreciating pill has always been in high-end positioning, and many years of steady growth, at the same time, we are very bullish on pill beauty in the future development and growth. 'It is understood that the partnership is a highly strategic comprehensive cooperation, not just a simple financial investment. At the press conference, pills and LCapitalAsia funds in addition to the strategic investment agreement, signed a more highly value the strategic cooperation agreement, and the strategic cooperation agreement covers product development, design, advertising, public relations, marketing, retail management, team building, global marketing, investment, m&a, and big aspects. Pill the CEO Sun Huaiqing said, I for the pill, chun ji future development of the two brands is very confident, bolus of beautiful dream is to become a competitive world-class international brands, the partnership will be maximized to promote pill beauty brand internationalization. LCapitalAsia is one of the world's biggest luxury group LVMH group sponsored by the private equity fund. LVMH group development up to now, has more than one of the world's top luxury brand. LCapitalAsia fund established in years, with the rapid development of the Asian market as the investment objectives, involved in the fashion industry, beauty care, household clothing, boutique hotels, and other investments. In recent years, LCapitalAsia has remained concerned about the height of the cosmetics industry, after long years of understanding and cognition, LCapitalAsia and pill beauty strategic investment and strategic cooperation agreement in the end. Edit: jingjing
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.