Introduction to cosmetics packaging domestic sales status quo

As people living standard rise, grade, requirements of beauty are changing, natural to choose cosmetic requirements more stringent, in addition to select a product nature is pure natural plant essence, sea creatures, high-tech content, also is different to the packing of the products. Businessman deeply felt, cosmetics packaging container can more bright beautiful, outstanding in the fierce market, more attractive and competitive, also will inevitably make value-added products.

throughout the domestic many cosmetics packaging, found that there is no real effort, the packaging is too ordinary, single color, modelling is simple, common problems such as not to admire in the heart feeling. In fact, this also with the enterprise orientation has a direct relationship of cosmetics products. Cosmetics is a product line, many are not the most important product line, so, the phenomenon of the drift is overmuch, cosmetics enterprise real long-term development, the attitude of the product positioning is a concern.

in many shops, we can see a lot of cosmetics packaging, as in the past will know this kind of packaging of cosmetics from the company. Cosmetics packaging brand is like a person's appearance, if you can't leave a good first impression, even the know-how wit will miss a lot of opportunities, cosmetics. And cosmetics main ladies from relative sensibility, outer packaging exquisite and grade has a close bearing on sales. If on the packaging or a grain of salt, will no doubt be lost huge space in the market competition.

cosmetics packing should be in the beautiful and pleasing to the eye, creative, packaging materials, market positioning, and many other factors in the establishment of brand design and direction, makes every effort to stand out in the same products. In the context of the colour and lustre of product packaging, local cosmetics extremely rich Oriental verve, deep Oriental flavor color packaging product modelling is more emphasis on practical, quiet, natural, bring a kind of implicative, charm of Oriental charm, reflect elegant Oriental culture. Improve product brand, create brand image is our focus on thinking of problem. Mention perfumes, everyone knows some French brand, visible, the influence of the brand of a product can represent a country. The internationalization are adopted the personalized characteristic in the product packaging, mysterious, bold and unrestrained, lively. Each is a sculpture handicraft, bring endless inspiration and imagination.

although local cosmetics companies are going international routes, but enterprise products to the international cosmetics, also should be the characteristics of organic ground is blended in among them. First is the cultural fusion, implicative, elegant in the Oriental culture into the western culture in the romantic and bold and unrestrained design style and ideas, break through the traditional thinking pattern, the new era and new century, the new brand. Brand positioning need more clear and product innovation, and the cosmetics as a product line, or create international brand, is a question of cosmetics companies need to ponder. Walk in the way of internationalization of the brand, do not blindly follow suit, think that everything is the internationalization of good, such cosmetics enterprises will get lost in the internationalization.