Infants and young children cosmetics safety is very important, high-end products popular in Hong Kong
Overseas brand market share is high, large chain purchase rate is as high as % recently, with high safety of infants and young children cosmetics constant attention, high-end brands are popular in Hong Kong. The Hong Kong trade officer RebeccaJiIn Hui said recently purchase baby cosmetics in Hong Kong, mainland consumers are increasing. WGO( 世界环保组织) Infants and young children cosmetics consumer questionnaire survey also showed that the % of the Hong Kong consumers consider the safety of the goods, cost and quality is very important. Nearly three years, Hong Kong imports from South Korea make-up remover wipes and skin care products continue to increase, skin care products imports in the first three years in a row, shampoo also slightly increased. According to euromonitor, Hong Kong consumers like high security products, infant high-end brand is very popular recently, Europe high-end product market share in the infant cosmetics is increasing every year. Represented by Europe and Australia's overseas brand with high credibility, the market share is also high, infants and young children cosmetics market share top brand is accounted for. The % of Johnson's baby ( 约翰逊的婴儿) , the second was followed by Huggies Baby. %,Sebamed帮宝适。 %。 Johnson's baby has quality system authentication security CPM, and introducing strict quality certification system, is committed to earning the trust of customers based on WGO questionnaire, % of infants and young children cosmetics buyer in mannings, Watson and other large chain stores. After comparing with overseas infant cosmetics, there are consumers choose to buy on the net, the general department stores, supermarkets and convenience stores sales channels showed a trend of decrease. The Hong Kong trade officer RebeccaJiIn Hui said 'many consumers think Europe infant cosmetics is strictly for composition rules, all guarantee, if the understanding of the safety and quality of Korean products, infant and child products market share will increase significantly. Edit: viko
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.