Industry standard is still undefined cosmetics 'herbal' manipulation
Ms feng, reflect that the hexi district consumers in the beauty salon do facial treatment is recommended to use a 'herbal cosmetics', price is RMB, and the same effect on the market of cosmetics yuan only. Reporter then visit this city part of the cosmetics market and life beauty salon, found that because of the 'herbal cosmetics' is no clear definition, many manufacturers are using 'contains herbal essence' slogan, to seek the excess profits. Ms von introduction, last week in a village near the beauty salon do regular facial treatment, beautician to recommend a new French brand 'herbal skin care water', - yuan. Ms von after using the bottle away, ask professional personage to cosmetics market, similar cosmetics are common, general domestic guangdong, zhejiang and other places are production, general yuan can buy cosmetics store. Reporter then in heping district, nankai district more than cosmetic stores, the survey found a lot of cosmetics are the express 'contains herbal essence' on the outer packing, the price to The Times that of other ordinary cosmetics. A cosmetics salesman, now consumers tend to buy and use 'natural and no side effect' of products, so the 'herb' label on a lot of cosmetics, said in statement 'contains natural plant ( Herbs) Essence ', the price is so expensive. Introduce xiqing district a biochemical enterprise technical engineers, the classification standards of cosmetics in China is not the definition of 'herbal cosmetics', after % above cosmetics on the market are synthetic products. Strictly speaking, only fully extracted from plants, does not use any other chemical substance of cosmetics to call 'herbal cosmetics', and this kind of product is very little.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.