In 2010, the development trend of men's cosmetics market analysis

Many cosmetic companies have the same strategic thinking, that's & other; Cultivate a new market, the chance of success than into an existing market always much larger & throughout; , and a few years ago the rise of men's cosmetics is also based on the thinking, clinique, biotherm, lancome international brands such as before and after the break into the Chinese market in succession in 2004, officially opened for men's cosmetics & other; Cake & throughout; Battle, then foreign and domestic brands have followed, today, the male makeup market has become a leaderless, disorder of the red sea. Time is needed to cultivate a new market and policy, men's cosmetics due to face different consumer groups, the product innovation and marketing strategy and the makeup, men's & other; A matter of face & throughout; Is not only for good-looking, it is more about the social needs and taste and identity. So, & other; Female to yue oneself person look & throughout; This sentence also applies to men, because whether it's a career has been successful middle-aged men, or just entering society soon young men want more recognition, face determines the image, and image determines the & other; Personal branding & throughout; The success or failure. Male makeup market has generated by strong foreign brands, but because male cosmetics consumption still not form habits, consumer product category most also only stay in lotions and creams, and three or four lines of the huge market space still not mobilize. So, the author have data, 2010 men cosmetics can reach 25 to 3 billion scale, with the industry predicted there would be a distance of $4 billion. But what is undeniable is that the market still has great potential can be dug, men cosmetics in the still remain to be developed. In 2010 and the subsequent 2 to 3 years, male makeup market or will present five trends. Trend: the product category to continue when Daniel wu on behalf of l 'oreal strength can segment skin dew name & other I will never allow look tired & throughout; , means that the men's cosmetics has begun to get rid of & other The function of the physiological needs & throughout; , toward a higher level, more segmentation fields in extension. Once upon a time, a lot of men just need a bottle of dabao like cream is enough to spend the entire dry, cold winter, ensure no crack, no skin shed their skin even & other; Live up to that face & throughout; 。 But slowly, procter & gamble's Gillette has taught men need to use shaving care

the depth report

- 2020 In 2026 Chinese men cosmetics industry operation status and development prospects analysis report

- 2020 In 2026 Chinese men cosmetics industry operation status and development prospects analysis report

'- 2020 2026 Chinese men cosmetics industry operation status and development prospects analysis, chapter fourteen, contains 2020 - 2026 men cosmetics industry investment opportunities and risks, men cosmetics industry investment strategy research, the research conclusion and investment advice, etc.

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