Huge marketing cost drag on p&g performance
Cosmetic giant procter &gamble company announced February 2nd in the fourth quarter results. , according to a report by the end of month, despite the season total revenue growth %, reached $, but p&g quarter net profit fell, still. Billion of dollars in net profits from a year earlier. Billion of dollars in net profits fell by %. P&g will net profit fell mostly marketing spending increased dramatically. Analysts pointed out that p&g has invested huge marketing expenses, and there was no corresponding performance growth, caused the decline in net profit. Procter & gamble, said the pampers diaper new products such as investment spending, more than the fourth quarter net sales growth of %. Developing markets bring larger push p&g company performance. Results showed that in the developed region sales flat compared with last year, p&g beauty sector fiscal year net sales growth %, the growth rate of more than % shampoo and hair care products. P&g said sales growth was mainly pulled by results of developing markets.
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.